Design Portfolio. Brisbane Based.

Thoughtful design,
with creative curiosity.

Hi, I’m Zoe. I combine design, commercial thinking,
customer understanding and practical technical skills.

I enjoy getting to know a business from the inside, finding ways to improve the experience for customers and the people behind it.

Explore my work ⌄

A few things I’ve put my heart into

Work, with a story.

Different businesses. Real people. Thoughtful improvements.

Sandstone Point Hotel

Coordinating weddings and functions, with photography, reimagined guides and practical tools created alongside the role.

Navigate left and right to view up to 6 case studies

Skills & software

What I bring to the team.

Capabilities

Customer experience & journeys: Mapping each step a customer goes through and making it easier, from wedding guides at Sandstone Point to a full client journey in Sprout Studio.
Photography: Photos a team can use straight away: products, food, events and people. Something most designers can’t bring.
Visual & print design: Campaign graphics, guides, brochures and magazine layouts that stay consistent across digital and print.
Websites & ecommerce: Shopify and WordPress stores and landing pages, shaped around how customers actually shop.
Email & CRM: Welcome journeys, booking flows and reusable email blocks in Klaviyo, Omnisend and Sprout Studio.
Coordination & practical systems: Keeping people and projects moving, then building the templates and tools that make it easier next time.

Software

Advanced

Desktop: Photoshop · Lightroom · Illustrator · Word
Online: WordPress · Elementor / Elementor Pro

Proficient

Desktop: InDesign · Acrobat · Excel · Premiere Pro
Online: Shopify · Squarespace · Canva

Email: Mailchimp · Omnisend · Klaviyo · MailerLite
CRM: iVvy · Sprout Studio
AI tools: Codex · Claude · Gemini · Midjourney · ElevenLabs

Community projects

Clubs and causes
close to my heart.

I love to give back when I can.

A staffy having its Christmas photograph taken with Santa

Staffy Rescue Fundraiser

Pet photography and a fundraiser created with Biggies Raw Pantry to support Queensland Staffy & Amstaff Rescue.

View project ›

Queensland Camera Group

Three years of community involvement, with magazine design, a gallery documentary, photography talks and tutorials.

View project ›

The person behind the work

A little more about me.

I’m happiest with something to learn, an idea to explore and people to share it with.

My animals are my world. Lexie is my heart dog, the Staffy who got me into agility, disc and trick training. Buddy is my old boy, and Pluto, my Quaker parrot, keeps me company while I work.

I was born a maker. My happiest moments are when I’m building, crafting or creating something, whether that’s papercrafts, decorating cookies or tending my kitchen garden. Lately it also means learning to build with AI, just to see how far I can take an idea.

There’s almost always something in my ears, a podcast or an audiobook full of fantasy, witches and magic.

Hiking has been a wonderful escape for my soul and most recently I found roller skating again which has been fun. But being involved in community, one way or another is most rewarding and brings me much joy.

One day, my dream is to own a campervan and travel Australia with my camera.

Let’s talk ›View my résumé ›

Zoe smiling outdoors at Sandstone Point Hotel — Hello from me, at Sandstone Point

Thoughtful design,with creative curiosity.